You want a client to feel appreciated when they open your gift. Before adding a logo, consider what you’re thanking them for and where the gift will be used. Your branding can be part of the design, but the choice should make sense for the recipient.
Start with the Reason for the Gift
Finish this sentence: “We’re giving this to thank you for…”
A completed project, a long-standing relationship, and a client’s business milestone each suggest a different approach. Choose the message first, then decide whose name or logo belongs on the item.
Your logo may make sense on a useful item associated with a shared project or ongoing relationship.
Keep the design easy to read. Where the product’s options allow, give the logo enough space without filling the item with a tagline, website, phone number, and sales message.
Think about where the gift will live. An item used at a shared event may suit visible branding; something displayed in the client’s own office deserves a closer look at their preferences.
A client opening a new office or celebrating a business anniversary may appreciate something that reflects their own identity.
A business card holder could suit someone who regularly exchanges cards. Lux’s current selection includes the Primo Collection Business Card Holder as an option to explore. Confirm the specific item’s artwork and personalization options before planning the design.
Card idea: “Congratulations on your new space. Thank you for letting us be part of the journey.”
For a gift chosen around the client’s interests or personal routine, let the item suit them. Include your company name and a real signature in the accompanying note.
Be specific about your appreciation:
“Thank you for the care and clear feedback you brought to this project. We’ve really enjoyed working with you.”
Keep the thank-you focused on the relationship. Save the next sales conversation for another time.
